A bilingual digital presence that positioned OFF Facility for a new client segment in Slovakia and Dubai.
Zafrea
01 / Overview
A premium brand for a new client segment
OFF Facility wanted a distinct brand for clients who see professional care as part of their lifestyle. Zafrea was created to enter that segment in Slovakia and Dubai.
Starting from an external brand manual, I shaped the positioning, copywriting and complete digital experience from the first Figma presentation through development and launch.
02 / Challenge
A brand manual is not yet a digital experience
The manual defined the identity, but not how it should behave online. The website needed clear hierarchy and a refined experience without letting decoration overpower the service.
It also had to speak to private and business clients across two languages and two very different markets.
03 / Approach
Translate the identity before extending it
I first translated the brand manual into a Figma concept and presented the digital direction before development. Positioning, tone of voice, content and interface were developed together. Two focused feedback rounds refined the messaging, imagery, motion and calls to action. I then designed every responsive state and built the bilingual website for households and companies.
04 / Results
A premium presence ready to scale
Zafrea is live with a clear position, a bilingual website and a digital foundation built for both target markets.
02
Markets, one premium position
One clear position now serves premium clients in Slovakia and Dubai.
SK + EN
Bilingual by design
Slovak and English share one visual system with dedicated content and navigation.
41
Search ready public pages
Service, audience and location pages create a foundation for discovery and future expansion.
Client perspective
“The websites, advertising banners and flyers were all designed in a modern, professional and elegant way, with careful consideration of my personality.
The result is a website that looks exactly as I imagined. It is modern, elegant and above all functional.”
