A shared CMS that gives every artist an independent portfolio website they can manage without a developer.

Case Study / 05 of 14

Work context
Self initiated product, built independently
Website
adambalogh.net
Scope
Product Design / Multi tenant CMS / Artist Portfolios

PSU

PSU project visual. A live artist portfolio served from the shared CMS

01 / Overview

From one artist's website to a portal for many

The project began with one Slovak artist who had no website or portfolio to send to galleries and collectors. Research into established artist websites defined the structure before design began.

That first website became PSU. Each artist receives an independent site on their own domain and manages works, media, a CV and contact details through one shared Slovak CMS. I designed and built the complete product independently.

An artist portfolio open on a laptop, showing a work beside the persistent works sidebar. Conventions borrowed from established artist websites: a persistent works list and restrained typography

02 / Challenge

Simple enough to be used, structured enough to scale

The artists had never used a content system. If every new work required a developer, the portfolio would quickly stop reflecting their practice.

Each artist also needed a separate domain and content set without requiring the product to be rebuilt for every new site.

Work page showing an artwork with its date, medium and dimensions. Every work carries the metadata a curator expects: medium, dimensions and date
PSU administration works list for one artist site. The Slovak administration where artists manage their own works

Reference study

Learning the conventions before designing them

Artist websites follow clear conventions: restrained typography, artwork metadata and the CV, statement and contact pages curators expect. These references shaped the information architecture before design began.

PSU administration showing the work editor with rich text and media

03 / Approach

One CMS, one template, independent websites

Each artist website runs independently on its own domain while sharing one configurable template and CMS. A single configuration file defines what changes between artists. Through the Slovak administration, artists publish works, media, text and artwork details without touching code. Saved changes appear on the public website within seconds.

04 / Results

A portfolio in an hour, then run by the artist

PSU is live. A new artist can move from no website to an independent portfolio in about an hour, then maintain it without a developer.

  1. ~1h

    From nothing to a live portfolio

    A new site is configured, connected to the CMS and deployed on its own domain in about an hour.

  2. 01

    Config file per artist

    One configuration file contains everything that differs between artists.

  3. 04

    Media types in one work

    Images, audio, video and artwork details share one record controlled by the artist.

Client perspective

“Adam takes a highly responsive and responsible approach to his work. He handles custom requirements with precision.

He personally gave me several suggestions that helped take the website to the next level. He is a true professional, and I would definitely recommend him.”

Adam Balogh

Slovak Artist / PSU

Next Project

06 / 14

Custom CRM / Workflow Automation / Integrations