A restaurant discovery platform where verified food bloggers replace anonymous star ratings with trusted recommendations.

Case Study / 07 of 14

Work context
Self initiated product and bachelor's thesis
Website
chalkuj.sk
Scope
Product Design / Full stack Platform / Mobile App

Chalkuj

Chalkuj project visual. The live Chalkuj homepage with restaurant search across Bratislava

01 / Overview

Recommendations with a name attached

Restaurant ratings are usually anonymous averages. Chalkuj starts from the opposite idea: a recommendation is more useful when a verified food blogger stands behind it publicly.

The platform began as my bachelor's thesis and grew into a live product. I created the brand, product, website, API, administration and mobile application independently.

Chalkuj venue grid with categories, photos and chálka ratings. Venues carry photos, cuisine categories and chálka ratings instead of anonymous stars

02 / Challenge

The gap between map services and food blogs

Research into five existing services found the same gap: none combined verified reviewers, an interactive map, food categories and public author profiles.

The product also had to serve diners, food bloggers and administrators without mixing their different needs and permissions.

Chalkuj page for restaurants explaining authentic recommendations. The venue pitch focuses on authentic recommendations rather than paid advertising
The Chalkuj mobile app open on the venue map. The React Native app shares the same API as the web platform
Editorial blog article about choosing a restaurant

03 / Approach

Three roles, one map, chálkas instead of stars

Venues appear on an interactive map with cuisine categories, galleries and allergen data for individual dishes. Search tolerates misspelled names, while verified blogger reviews are clearly identified. Ratings use the platform's own chálkas instead of anonymous stars. The mobile application shares the same product data, and a security audit found and fixed three real vulnerabilities before launch.

04 / Results

Launched with real venues, tested like a product

Chalkuj launched with real venues, verified bloggers and structured security and user testing completed before release.

  1. 15+

    Venues verified by bloggers

    Every published venue was added or approved through the verified blogger workflow.

  2. 72

    Security checks passed

    Sixty security tests and twelve complete product scenarios pass after fixing three real vulnerabilities.

  3. 13/13

    User testing tasks completed

    Five testers completed every task from registration to a published review without a blocking error.

Next Project

08 / 14

Positioning and Copywriting / Web Design and Development / Multilingual SEO